Going from strength to strength, the channel is made for men, with a core audience of 25-44 year old males. At its heart, ITV4 has some incredible sporting action including the French Open, Le Tour de France, Live Darts, Live Snooker & Live Boxing alongside four live games from the world's most anticipated tournament, the 2018 FIFA World Cup. The channel is also the home of British Horse Racing with almost 100 days of exciting live racing scheduled in 2018 across both ITV and ITV4.

Sponsorship and advertising guarantee a prime position and maximum visibility to your chosen target audience great for increasing levels of brand awareness.

ITV offers brands various opportunities to advertise surrounding ITV4 programming, for example through programme sponsorship, spot ads, interactive advertising and online. It is possible to sponsor a single programme, event or a themed package of programmes.

Weekly reach of 8.5m Adults. Strong Male profile with 63% of all viewers being Men. 7th most watched commercial digital channel for ABC1 Men. In one week the channel reaches 14% of ABC1 Men.