CASE STUDY: Alllens Caravans - Targeting Staycations in the UK

Provided by Reach Plc
We partnered with Allens Caravans to run an integrated campaign acrosss multiple platforms across the UK.

What was the Challenge / Background of the Campaign?

Reach and its regional newsbrands recently partnered with Allens Caravans to run an integrated campaign across multiple platforms across the UK through a mixture of digital and print advertising. Allens Caravans' primary objective was to target those who have an interest in staycations and holidaying in the UK.

What was the Campaign Objective?

To target those who have an interest in staycations and holidaying in the UK

What was the Solution?

With the use of content marketing, social media, YouTube advertising and print advertising we delivered the Allens Caravans campaign messages to a highly targeted audience. We targeted males and females aged 40+ with an interest in holidaying in the UK, and the financial means to purchase a holiday home.

What were the Results?

The campaign was deemed a great success and reached thousands of people, as well as driving traffic to the Allens Caravans website.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTargeted males & females aged 40+
35 - 44
45 - 54
55 - 64
Female
Both
ABC1
C2
LOCAL MEDIA / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearINCREASE SALESBRAND STRATEGY
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