CASE STUDY: Calypso Once A Day Range TV Advertising Campaign

Provided by Guerillascope
Calypso enlisted Guerillascope to plan & launch its first TV campaign in a decade, as part of its Once A Day range of products.

What was the Challenge / Background of the Campaign?

One of the UK's leading sun care brands, the award-winning Calypso enlisted Guerillascope to plan and launch its first TV advertising campaign in a decade, as part of a multichannel promotion of its Once A Day range of products.

What was the Campaign Objective?

Drive in-store sales of its Once A Day range. Raise brand awareness.

What was the Solution?

Informed by behavioural insights and our extensive experience in travel marketing, the strategy was coordinated to reach television viewers in the hot summer months of June and July.

What were the Results?

The campaign directly drove a 31% increase in bricks-and-mortar sales across its network of retailers. Additionally, there was an average 34% uplift in web leads. Empowered by this success, Calypso was able to scale its business model and invest in growth. This has led to a widened product range, innovative new packaging and an expanded network of retailers.

What were the Key Learnings of this Campaign?

"Guerillascope has been an absolute pleasure to work with. The team completely understood our campaign goals, and put together the best package possible for our budget and customer demographic, which helped us increase our sales by 31%." - Tony Ward, Sales Manager, Calypso Sun Care

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Both
ABC1
C2
DE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions04 Dec 19INCREASE SALES
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