Local media is the most trusted media: newspapers are more than twice as trusted as any other media channel. (IPA Touchpoints 4 2012) Many of our publications have been at the heart of local communities for hundreds of years - our readers are more likely to trust articles published across our platforms and therefore more likely to trust your written content on our sites • Advertising on local websites is 77% more likely to be trusted (The wanted ads II) As our newspaper content is also published online, there is even more opportunity to reach even more consumers

Each brand has it's own values and personality which consumers will identify with. Communicate with consumers to spark online conversations, tell them who you are, what you do and what is important to you. Gain credible brand exposure.

92% of people like companies that involve themselves in the local community and are more likely to talk about articles and adverts that appear in local newspapers. Consumer confidence is likely to be positively affected by a well written advertorial. By creating engaging written content, perhaps outlining how your brand has helped the community, your brand will get great brand exposure and get local people talking. Advertorials can be tailored to the target area so they more in touch with their local communities and what is important to them.

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Unlike direct forms of advertising, advertorials are published on the homepage of our sites in the style of editorials, and then archived indefinitely. The promotion of your brand or offer is therefore less obvious and less garish, more subtle and more trustworthy.