LoopMe's award-winning PurchaseLoop uses Artificial Intelligence to deliver advertising to the users statistically most likely to carry out an FMCG purchase in-store. Unlike traditional advertising campaigns which optimise to clicks and views, PurchaseLoop Sales optimises to purchase intent in real-time, and reports back on FMCG purchase data.
LoopMe has partnered with IRI, a leading provider of big data, predictive analytics, and forward-looking insights.