Blippar is the world's leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.

Attract, retain and engage with consumers through an immersive experience. Through one app, Blippar becomes the lens through which the real world can be spontaneously 'unlocked' and converted into content-rich, interactive experiences.

Once the Blippar app is downloaded and opened on a mobile device, users are able to hold their phones over physical blippable content - from products to posters - to trigger an engaging digital experience known as "blipping."

Clients include; Heinz, Maybelline, Juice Burst, Shortlist and many more.

Blippar provides accurate campaign data through an easy to use dashboard to track and measure key metrics - ROI, click-through, how, where, for how long and when users interact with content provided. Blippar also allows brands to leverage cross-marketing advertising - adding a new distribution channel to your existing campaigns that maximises reach by tapping into our single, cumulative user base.