This idea is archived

XFM Set in Stone

Provided by Global Media & Entertainment
A multi-platform partnership opportunity to celebrate the re-forming of The Stone Roses in June 2012

Tell us about the Opportunity / What is it?

One of the most influential bands in music history will re-form and 75,000 people will be there to witness the moment of resurrection. This is a fantastic opportunity to be associated with one of the biggest music events of 2012 - as the sponsor of this activity you will receive extensive on-air coverage across all dayparts reaching a highly engaged audience . Here at Xfm we are not only giving the chance to be there...we are also giving the chance to win cash!

What is the Marketing Objective?

Driving Brand awareness through music and event partnerships in London and Manchester

How does it work?

Please read the attached document to see details of the mechanics - however, the campaign is build in three parts including: (1) Xfm Network promotional trailers and live reads across a 6 week period to win tickets to the gig via www.xfm.co.uk. (2) Three week network promotion - 3 in a row to go mechanic. and (3) Online sponsorship including data capture, homepage takeover, editorial and digital display

Who's used it in the past?

This is a new opportunity.

Features / Benefits

This is a high profile sponsorship opportunity across the XFM network -achieving maximum coverage throughout June on the station in the build up the highly anticipated Stone Roses concert. As the sponsor of this activity you will receive extensive on-air and online coverage across all dayparts reaching a highly engaged audience .

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMales 16 - 35 in London and Manchester
16 - 24
25 - 34
Male
AB
ABC1
ONLINE
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
London, NorthUntil 30 Jun 12BUILD AWARENESSEXPERIENTIAL
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