DAX - Youth Targeting Package

Provided by Global Media & Entertainment
Youth targeting using DAX - the largest and most advanced digital platform in the UK.

Tell us about the Opportunity / What is it?

DAX is the largest digital audio ad sales and insertion platform in the UK and one of the biggest in the world. Connecting advertisers, brands and agencies with publishers of the world's best audio content in the UK, mainland Europe, the US and Canada. It has advanced capabilities to sell, serve, target, scale and track customised advertising into audio streams of Global's stations on connected devices, as well as major platforms like SoundCloud, ITV, Sky and TuneIn.

What is the Marketing Objective?

DAX is offering the opportunity to reach a young, urban audience in a brand new way; targeting them with audio adverts whilst they're out and about, unreachable by visual digital media. This demographic are the most adept at avoiding traditional forms of advertising, however are also the main proponents of free audio streaming. Using digital audio has been proven the increase intent and consideration, drive online traffic and even drive footfall in-store.

How does it work?

As a digital product we will target an 18-24 audience specifically in the major conurbations of London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Southampton, Portsmouth, Nottingham, Newcastle, Sheffield, Bristol, Leicester and Brighton (or a combination of these).

Who's used it in the past?

Please contact Global radio for details of previous advertisers.

Features / Benefits

This is a brand new way to engage a hard to reach audience. It's also a very accepted form of advertising with 75% of users agreeing that adverts are a fair trade for the free audio content they receive. Audio, as a digital medium allows you to target your audience precisely without the brand safety, ad-fraud or adblocking issues that are currently besetting other forms of digital media.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDAX enables you to find and target new & relevant audiences
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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