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The Star Ride at Cardiff's Winter Wonderland 2012

Provided by Orchard
The Star Ride is a 60 metre high spinning chair ride, the only one of its kind in the UK.

Tell us about the Opportunity / What is it?

Cardiff's Winter Wonderland is the highlight of Christmas in the city. Now in its 12th year, this festive setting against the majestic backdrop of Cardiff's City Hall returns as the pinnacle of Cardiff's Christmas and New Year Celebrations, which includes an Open Air Ice Rink with over 6 weeks of skating, Ice Café and BarStar Ride. Taking centre stage, The Star Ride is a 60 metre high spinning chair ride, the only one of its kind in the UK. From the top of the ride passengers will see spectacular panoramic views of Cardiff. Family friendly, the kids love it ! Find out more...

What is the Marketing Objective?

Title Sponsorship of The Star Ride. Solus naming rights. Branding on the tallest, highest profile Christmas landmark in Cardiff. Inclusion on all marketing over a 5 month period. Print - 100k Cardiff at Christmas Guide. 20k Calennig Guide. Radio - campaign with commercial radio partner. E-marketing www.cardiffswinterwonderland.com. E-flyers to Cardiff Events database (12,000). E-offers to Cardiff Council staff (18,000). Social Media. PR. Complimentary tickets for staff or clients. Bespoke Sponsorship packages available on request.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k250,000 footfall
0 - 9
10 - 15
All adults
Both
ABC1
C2
Kids HH
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
Wales22 Nov 12 - 06 Jan 13BUILD AWARENESSSPONSORSHIP / ARTS
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