CASE STUDY: Experiential: Welsh Water Roadshow

Provided by Orchard
Helping Welsh Water (Dwr Cymru) to create an engaging campaign driving interactions with the customers at various locations.

What was the Challenge / Background of the Campaign?

The brief was to create and inviting and engaging presence for Dwr Cymru, capable of traveling nationwide and interacting with their customers. The lead time from conception to delivery was only 4 weeks and the roadshows ran nationwide for 10 weeks with limited time for change overs.

What was the Campaign Objective?

Communicate various water related messages around conservation, responsibility and strategy

What was the Solution?

Orchard designed a bespoke inflatable structure with custom graphics. The interior was designed to be open and welcoming and at the same time informative and relaxing space, audio, video, and visual messages. A flavoured water bar invited the visitors to stay and interact with the Welsh water staff and complete an online assessment. Children's interactive spaces including water activities were provided to allow time to discuss questions and gain answers. All aspects from concept, design, delivery, logistics and Health and Safety were managed by Orchard internal team.

What were the Results?

The roadshow toured for 10 solid weeks to city center sites, the Royal Welsh show and the National Eisteddfod. Feedback received from the visitors was always positive and the walk through of visitors was higher than expected.

What were the Key Learnings of this Campaign?

Ipad stations allowed one to one interaction and data capture

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
35 - 44
45 - 54
All adults
Both
ABC1
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
WalesAll YearENGAGEMENTEXPERIENTIAL
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service