Newspapers allied to TV built brand equity, delivered a long-term sales boost and drove re-appraisal.
Guinness use national newspapers to complement its TV activity and to deliver mass reach in a cost effective manner.
Seven Seas ran a newspaper-only campaign which drove a significant sales increase of 67% and built brand equity
Research on consumers' attitudes to "green" messages in newspaper motors ads and their response to specific "eco" car ads
Cereal Partners UK turned to newspapers to help launch a new cereal and take advantage of readers' interest in food and health
Hovis used newspapers to give a significant boost to the emotional impact of its TV campaign, resulting in strong sales.
National newspapers worked effectively with TV to re-launch the Birds Eye vegetable range and launch four Field Fresh variants.
Regular newspaper readers spend significantly more on drinks in the pre-Christmas period than the heaviest third of TV viewers.
Comet used newspapers to boost the impact of its TV campaign to drive customer service perceptions of its brand.
The combination of TV, Newspaper and Online advertising played a key role in the successful launch of Abbey Super Saver campaign
NMA research identifies how insurers can optimise their newspaper advertising
National newspapers deliver the emotional environmnent vital for car brand messages, to appeal to the heart as well as the head
How newspapers helped encourage mums take a fresh look at the Lunchables range and boosted sales.
The 2007 Toyota Yaris in-market test demonstrates the power of brand advertising in national newspapers, coupled with TV.
Newspapers deliver fashion news and practical advice for real women. It's a space that fashion brands should share
