This idea is archived

Target Holiday makers with daily sponsorship over 4 weeks

Provided by RadioWorks Ltd
Opportunity for holiday brands to reach 2.2 Million adults 15+ with feel good factor messages on radio FM, AM & DAB

Tell us about the Opportunity / What is it?

Sponsorship of Daily Surf reports on Absolute Radio, creating an opportunity to deliver high frequency, high interest messaging, combined with microsite and available in 4 week slots. The Surf Reports will be 60" features, created in-house The reports will be supported with a specially created microsite at absoluteradio.co.uk and available for sponsorship throughout the summer

What is the Marketing Objective?

The features will provide a commercial partner with the opportunity to deliver commercial messages within high frequency, high interest, feel good feature at a time of year when minds (if not bodies) are never far from the beach.

How does it work?

We're getting ready for the rush to the beach with Absolute Radio Surf Reports. Every day throughout the summer period we want to tell our listeners exactly where they can catch the best waves around Europe! The Surf Reports will be 60" features, created in-house by our production team. The reports will be supported with a specially created microsite at absoluteradio.co.uk and available for sponsorship throughout the summer.

Who's used it in the past?

New feature

Features / Benefits

- 4 Weeks - Adults 15+ - Universe 51.3 million - Impacts 15.5 million - Reach 2.2 million - Reach% 4.28% - OTH 7.07

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2.2 Million Reach.15.5 Million Impacts. Targeting Adults 15+
25 - 34
35 - 44
Both
ABC1
C2
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 10BUILD AWARENESSSPONSORSHIP / MEDIA
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