Sponsorship Opportunity - OpenLab Summer DAB Radio Residency

Provided by Tribal Entertainment Ltd
This summer, the real Ibiza will come to London. OpenLab will be hosting an eight week DAB & event residency in London.

Tell us about the Opportunity / What is it?

Covid-19 disrupted the communion of live & broadcast music. We know that this summer, travel will be disrupted but the real Ibiza will come to London as OpenLab brings together that famous culture and feeling via our 8 week summer residency. A launch event and optional series of activations, featuring credible, engaging talent will be supported with daily 24hr radio scheduling of the highest quality alternative and electronic music programming.

What is the Marketing Objective?

This is a unique opportunity for a brand to become a headline sponsor at this new event in London. Marketing objectives and opportunities include; raising brand awareness, sampling, direct response/product placement, content marketing, digital advertising across radio/social/digital platforms, experiential integration & outdoor ad placements.

How does it work?

EXCLUSIVE headline sponsor 'OPENLAB x YOU'. Brand integrated into all pre campaign, during and post marketing. This is a collaboration, the brand can help shape the delivery and campaign. Brand headlined on extended platforms and distributed content e.g. social media, content broadcast platforms. Sponsored curated playlists. On Air & Editorial promotional content.

Who's used it in the past?

This is a new campaign for 2021, but previous partners to have worked with OpenLab include WeTransfer, Panasonic, Dice, L-Acoustics and others. For this campaign we would like a single sponsor and opportunities feel well suited to drinks, audio, tech and fashion brands, as well as anyone looking for responsibly managed and smaller capacity live events as an additional element to a broadcast partnership.

Features / Benefits

You will be front and centre for this partnership - OpenLab x YOU. Marketing via all OpenLab channels - online, app, TuneIn, FM in Ibiza. Activations and events in London. National press campaign. Extensive social media campaign, co-branded content. London centric marketing, driving targeted audiences to listen to the station. Media and Influencer partnership campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 1m people via on air and social channels
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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