POP is the kids channel that will allow brands and advertisers to feature in an imaginative and creative environment, and connect not only to the children watching the great programming, but their co-viewing parents. Targeted at kids aged 6-10, POP is a channel that allows children's imaginations to run free. POP's wide range of fantastic content will inspire fun, laughter and creativity in its young audience and parents alike!

Sky Media are excited to offer brands and advertisers the opportunity to sponsor POP & POP MAX. Throughout 2023-2024 there are still multiple sponsorship opportunities, that give brands the perfect chance to reach children and parents alike at an incredible value - this is an opportunity not to be missed! POP MAX can also be synced across TV, online and apps for further engagement! Make your sponsorship work harder by utilising various other touch points available across POP's platforms.

Scheduling & Accreditation • 15:00-19:59 during Monday-Sunday • Approx. 180 hours of sponsored content per month • Approx.1,440 sponsorship credits per month • 4x10" & 4x5" sponsorship idents per hour

This is the cheeky comedy children's channel packed with laughs,action and taking it to the MAX! • POP MAX reached 2.1m Kids in 2021 • POP MAX reached 1.2m Boys in 2021 • The channel also reached 31%of all Boys 4-10