This idea is archived

Sponsorship of XFM London breakfast programming


Provided by Global Media & Entertainment
Sponsor the newest voice on Radio.Movie writer, author and columnist Danny Wallace will be waking up London from 6:30-10:00

Tell us about the Opportunity / What is it?

The strong Xfm brand provides a proposition for advertisers who want to reach an elusive and pure ABC1, male, 15-34 audience. Danny Wallace will be waking up London from 6:30-10:00 am weekday mornings with music that matters to the XFM audience, guests from the world of the indie revolution, the best chat, exciting (and a little bit risky!) competitions and the best music to get London moving! Global Radio are offering brands the opportunity to sponsor Xfm London breakfast programming.

What is the Marketing Objective?

Deliver high frequency brand message at the most popular key point of the day.

How does it work?

XFM London Breakfast show is on air Monday to Friday between 6:30-10:00am. The sponsor will receive 11 x 10" tailored sponsorship credits will play out in Breakfast each day across London Monday to Friday. 5 x 30" promotional trails will run out across all other day parts to support the sponsorship

Who's used it in the past?

Yahoo have previously sponsored Xfm breakfast programming.

Features / Benefits

The sponsor of this opportunity will receive a high frequency brand message at the most popular key point of the day. Sponsorships allow flexibility of messaging as creative taglines can be changed to reflect different messages the sponsor would like to convey. This opportunity provides a proposition for advertisers who want to reach an elusive and pure ABC1, 15-34 audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach of 283,000 listeners
16 - 24
25 - 34
Both
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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