Sponsor Mellow Magic

Provided by Bauer Media
The number one commercial music show every evening for reach and share.

Tell us about the Opportunity / What is it?

Magic 105.4, a Bauer Media brand, sets the late night mood every evening on Mellow Magic with Danny Pietroni (Weekdays) and Hannah Cox (Weekends). Audience members tune in between 8pm and Midnight for a veritable mix of mellow music.Bauer Media is pleased present the opportunity for partnership with Magic Mellow.

What is the Marketing Objective?

Build brand awareness with a high reach show on the number one music radio station in London.Connect with a music loving audience in an enjoyable, relaxed environment and drive penetration.

How does it work?

Sponsorship of Mellow Magic provides 12 x 10" Sponsorship Credits (3 per hour) to deliver key messages during the show, linking the brand with Magic's leading format. Each credit will carry station voiced messaging,bringing the partnership to life and communicating the partners key messaging.A bespoke digital solution will be worked up based on client products/brand/requirements. The partner may integrate a campaign across Magic's multiple platforms; Magic On-Air, Magic's mobile app, Magic Player, and Magic social media.

Who's used it in the past?

Please contact Bauer Media for details.

Features / Benefits

This campaign is estimated to deliver a reach of 2.6 million consumers nationally. Take advantage of Magic's extensive online networks and large audience of loyal listeners. By promoting through Magic you can connect with more listeners than is possible on other UK music radio stations.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.6 million.Average age 42. Male & Female
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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