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Sponsorship of Ross Kemp on Pirates on Sky1

Provided by Sky Media
Reach 4.8m individuals through sponsorship of the new series that sees Kemp journey across 3 continents in search for pirates.

Tell us about the Opportunity / What is it?

Opportunity to sponsor Ross Kemp on Pirates on Sky1. From the Caribbean to the Horn of Africa to the South China Seas, pirate attacks have increased by almost 70 per cent since 2000. More than three thousand pirate attacks have been reported. Building on the success of his acclaimed report on the recent troubles in Kenya, this new series sees Ross Kemp journey across three continents to the world's worst piracy hotspots in search of the men responsible for bringing a reign of terror to the high seas.

What is the Marketing Objective?

Opportunity to build awareness of your brand.

How does it work?

The series will air on Sky 1 over 3 x 60' shows with 3 repeats on Sky1 and Sky2. The sponsor will receive 15 seconds opening and closing credits and 6 x 5 secs break bumpers per show plus logo accreditation on all programme specific trailers that are 20 seconds or greater in length. HOUSE will also be shown on Sky Anytime, the Video On Demand service that reaches over 1.5m households every month and delivers over 500,000 programme views per week. The sponsor will receive a 15" sponsorship pre-roll credit on this service. Online sponsorship is also included in the package.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

. Bafta-winning Ross Kemp continues to draw in large audiences . Opportunity to communicate with predominantly male viewers, averaging higher disposable income than their terrestrial counterparts . Association with a quality, contemporary and exclusive brand . Kemp's previous documentary series have won a Bafta, a Broadcasting Press Guild Award for best Multi-Channel Programme and a Variety Club Showbiz Award. Other elements to the package include online sponsorship,

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4.8m individuals with a male bias
16 - 24
25 - 34
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL08 Jun 09 - 22 Jun 09BUILD AWARENESSSPONSORSHIP / MEDIA
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