Sky Media & Universal Music UK are excited to offer the opportunity to sponsor the UK's newest music channel - Total Country! After laying in the long grass as a sleeping giant for years, Country music is finally breaking through in UK mainstream culture with rapid growth in engagement, consumption & recognition across all ages. It's now one of the fastest growing music genres in Britain & UK Country fans are leaning in with massive audiences attending live events like the three day sell out C2C simultaneously held at the O2 in London, Glasgow & Dublin. Find out more...

Become a part of one of the fastest growing music genres in Britain and align your brand alongside huge stars from across the Atlantic, such as Taylor Swift, Lady Antebellum and Carrie Underwood, as well as pioneers of UK country, The Shires and Ward Thomas