Sponsorship Opportunity: Sky Max Daily Entertainment

Provided by Sky Media
Sky Max, is the destination for blockbuster entertainment. Bringing viewers those big TV moments that they enjoy together

Tell us about the Opportunity / What is it?

Introducing Sky Max Daytime: Where families Laugh Louder, Love Stronger, Live Bolder and Chill Deeper. Sky Max is the perfect destination for your brand to reach an engaged family audience throughout their day. Sky Max's daytime schedule evolves throughout the year depending on seasonality and viewing trends. A typical daytime schedule on Sky Max will include US procedurals like Hawaii 5-0 and Magnum PI, exhilarating action like The Flash, and Supergirl, all of which resonate well with our core family audience.

What is the Marketing Objective?

Creating brand awareness and standout amongst the competitive set, driving talkability or increasing purchase intent - whatever the intention of the sponsorship, off-screen activation can make the partnership work harder! The sponsorship of Sky Max can be activated in a variety of ways, for a variety of budgets, dependant on the sponsor brand and their campaign objectives, so please get in touch if this sounds interesting!

How does it work?

Sponsorship Accreditation Linear: 15" and 5" sponsorship idents across all sponsorable content on linear TV between 0800 - 1659. The sponsorship includes Sky Max content on Sky Showcase, extending the sponsorship reach to Sky's newest Entertainment channel; at 106 in the EPG. Logo accreditation on all relevant Sky Max promos 20" and over. Video On Demand: 15" opener & 2x 5" mid on TV VOD & Sky Go, & 15"opener & 1x5" mid on NOW across Sky Max content downloaded on TV VOD & streamed on Sky GO VOD & NOW VOD, between 0800 - 1659, excluding PIN protect programming.

Features / Benefits

Sky Max delivers a digital savvy audience. An audience who are keen to shop online and keen to seek out those brands they've seen advertised around their favourite shows. Sky Media's Shoppable product therefore presents the perfect opportunity to take your partnership on Sky Max one stage further. With addition of a QR code to your sponsorship creative its easier than ever before to shift consumers through the journey from brand awareness to purchase

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAdults ABC1, HWCH, Adults 25-44 HWCH 267 30” Equivs
16 - 24
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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