This idea is archived

Opportunity to promote your brand with custom designed QR codes

Provided by Tag Squared
Increase QR code scans with custom designed codes. They can be made to look more interesting and can incorporate custom branding

Tell us about the Opportunity / What is it?

Using custom designed QR codes can increase interaction with QR codes. A recent campaign by Hennessy led to 1.3million QR code scans: http://bit.ly/qBsiP2 - Ideal for directing traffic to Facebook page, other social media sites, or coupons. - Full analytics available for monitoring interaction. - Mobile site construction.

What is the Marketing Objective?

- To use the latest technology to reach people with Smart phones, through outdoor and magazine advertising, and product packaging.

How does it work?

A custom designed code is displayed - a person scans it with their device, they are then taken to a URL embedded within the code.

Who's used it in the past?

Please see attached image.

Features / Benefits

- Higher scan through rates then standard QR codes. - Can incorporate colours and branding. - Stand out from other codes, most are standard black and white.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSmartphone owners (around 8% of population)
16 - 24
25 - 34
35 - 44
Female
Both
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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