Award-Winning Campaign: 29.4% Uplift in Consideration to Watch Monster Hunter for Sony Pictures
1. Difficulty getting customers back into cinemas as a direct result of COVID-19
2. Hard to determine offline measures from digital advertising
LoopMe used PurchaseLoop Audiences to identify Sony's in-market audience 4 weeks prior to campaign launch. LoopMe's in-house creative team built custom rich media and dynamic display ads for mobile devices. The creative ad unit featured a Popcorn Integration which displayed the viewing times in cinemas local to the users who were served the ad. The creative strategy proved to generate strong media results and user engagement in a brand safe environment.
• 29.4% Uplift in consideration to watch Monster Hunter for Sony Pictures driven by LoopMe's PurchaseLoop Audiences & PurchaseLoop Brand.
• 1, 532, 511 total impressions delivered.
• 77.1% video VCR vs 60% benchmark
LoopMe won the Most Effective Use of Mobile category in the MARKies Awards for our work on this campaign.