Location Targeting on Mobile

Provided by AdMaxim
Opportunity to speak to your customers according to their location. This is a real USP of mobile marketing.

Tell us about the Opportunity / What is it?

AdMaxim has 5 location products that can be bought for a broad range of different campaigns. 1) Live location targeting and optimisation - as granular as postcode (lat/long) 2) Pinpoint Location Targeting - of any real world location e.g a store, travel hub etc. 3) Historical Location - using the data from 2 to build specific audience profiles, targeting consumers according to their behaviour. 4) Location & Weather - specified weather conditions are used at specific locations as a trigger. 5) Dynamic Creative Optimisation - uses a location to create a bespoke message.

What is the Marketing Objective?

Dependent on the needs of the each individual campaign. For example, a retailer may use live location targeting to drive consumers in to their nearest store with a specific message or offer, or they may choose to use historical location to target consumers who have visited one of their competitors stores. Location is a USP of mobile marketing and can be harnessed to poweful effect.

How does it work?

AdMaxim mobile location technology is based on two primary types of location data: Device location i.e. where a user's device is at any one time or place location i.e. real world geography and places such as postcodes or retail outlets. AdMaxim sources device location information from two primary sources: User lat/long data (more accurate as this is sourced from the user's device settings) and IP address (not as accurate and used for higher level geo-targeting)

Who's used it in the past?

A whole range of advertisers, including Nokia, Vodafone, Tesco, Greggs, Mexx, Homebase, Boots and O2.

Features / Benefits

Location targeting is a real USP of mobile marketing. No other media allows you to speak directly to your consumers according to their location - be that current or historical.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMobile Users
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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