Sponsorship - The opportunity to capitalise on brand synergies between a commercial partner and Daily Mirror Female editorial
The Daily Mirror is the only national paper to have a regular daily female editorial section within it's main jacket. We're offering a commercial partner the opportunity to position their brand alongside editorial and sposnor a specific feature within Your LIfe. Typical editorial features within Your life are health, beauty, advice, cooking, diet, lifestyle, wellbeing, real life stories & reader offers.
Matching the core brand values of the Daily Mirror, i.e. campaigning, credible, challenging, & caring we aim to construct a promotion that will be tailored to answer independent marketing needs. Your Life can provide the ideal environment to have a daily conversation with female readers within a relevant environment.
It works by understanding & supporting our clients needs. We can work with you to create a partnership that offers a sympathetic brand presence that will encourage maximum reader interaction.
A recent tie up with Bisto complimented their broadcast strategy of encouraging families to get together around the dinner table. The campaign values fit perfectly with Your Life, so together the Daily Mirror campaigned to get more readers to spend time together for a family mealtime. We asked readers to tell us their story and rewarded the best ones by printing theres in Your Life and awarding them a holiday together.
Challenge us to come up with a solution to your marketing needs.
Create a daily dialoge with betwen your brand and up to 2 million women, via a relevant and targeted medium.