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CASE STUDY- Turner Media Innovations & Nintendo Pokemon campaign

Provided by Turner Media Innovations
Turner Media Innovations created a cross-media campaign to build awareness of Nintendo's Pokémon Summer Day Camp event.
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What was the Challenge / Background of the Campaign?

Nintendo wanted to drive footfall and build hype around the Pokémon Summer Day Camp event, a free holiday event to be held in Toys'R'Us car parks at 20 locations throughout the country. Turner Media Innovations know that 94% of mums say their kids are involved in choosing a family day out. So they created an appealing 'Dress up as a Pokémon character' online competition, including tour info and Pokémon fashion tips. This was supported by TV spots, while the best dressed fans at events were snapped - and got to star on our dedicated microsite. Find out more...

What was the Campaign Objective?

To drive footfall and build hype around the Pokémon Summer Day Camp event.
Reference: 4190 // Posted: 16.02.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11 and families.
0 - 9
10 - 15		Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
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