CASE STUDY: Angry! I'll Show You Angry!

Provided by Toucan
Cross platform campaign to drive sales of Peperami leveraging a partnership with the Angry Birds franchise

What was the Challenge / Background of the Campaign?

Integrate the meat-munching Peperami Animal with the launch of the Angry Birds Movie

What was the Campaign Objective?

Increase volume sales and brand awareness by associating with the Angry Birds Movie, a new blockbuster Hollywood film based on the famous mobile game franchise.

What was the Solution?

We created a world where the meat munching Animal became the Stunt Animal and did the really dangerous stunts that the Birds couldn't do. Featuring across all SKUs, we then activated a powerful on-pack promotion offering Angry Birds prizes of holidays in tree houses, learning to fly-board and thousands of branded goodies. Supported with a TV ad and a branded 'spell' in the Angry Birds 2 game, the association between Peperami and the Angry Birds became truly cross platform using a whole range of media touchpoints.

What were the Results?

Over 80,000 and a sales uplift of 23%

What were the Key Learnings of this Campaign?

After 25 years Toucan is still an independent company and we deal in big thoughts, not small media spaces. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMums with kids and 18+ men
0 - 9
10 - 15
16 - 24
Main Shopper
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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