Insight led Innovation for Soreen.
Research, develop and sense check a new Soreen loaf for families and kids.
We developed and tested the loaf with families within their real worlds and communities. The parents were crucial in idea generation as well as feedback - it was family centric innovation.
The Soreen Lunchbox Loaf was successfully launched within the UK and sees
continual growth in sales each year. It has been endorsed by Change4Life as a healthy snack for kids.
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