Opportunity for FMCG brands to target consumers, UK wide or in specific areas through trusted trial and recommendation.
Getting your products into the hands, minds and conversations of your target audience, reducing sampling wastage by offering a targeted approach. Recruiting the relevant people from our database of 40,000 individuals and over 10,000 groups, and utilizing their authentic connections to pass on samples and spread the word about your product(s) to relevant people in their natural networks.
To raise awareness and encourage trial, with targeted promotion that helps to build loyalty with the right people in the right places at the right time.
Once we are clear on your marketing objectives and who you need to speak to, we reach out to our database and recruit the relevant people for you. These 'Loopers' then receive product and marketing collateral to share with their friends and family. Facilitating natural conversations on and off line to raise awareness and share opinions.
We have worked with a wide range of clients, targeting a wide range of people from Unilever brands, to Ella's Kitchen and Hasbro.
Relevant, focused sampling, reducing wastage and delivering the an optimum word of mouth campaign, targeting open and closed online platforms and in the community. We also gather feedback from consumers which can be used as both insight and marketing messages.