The intention of this campaign is to show how diverse and unique Singapore is by taking the reader on a non-stop visual and audio journey with Simon Calder, one of the most well-known and respected travel broadcasters and journalists.

Educating travellers about new products and experiences, inspiring them by showcasing destinations within Singapore and showing them the unique and diverse experiences you can enjoy.

Making use of the full value of The Independent travel brands we created a package including a stand-alone glossy Traveller supplement, podcast, vodcast and online competition. The Singapore branded microsite features editorial from the 24-page supplement and the 48 Hours vodcast. The site is live for 6 weeks and will be promoted by Singapore skys and banners. It also hosts an online competition and photo gallery.

Results tbc.

This was the first time a Traveller Special Edition has been printed as glossy and in full colour. Therefore Singapore Tourism benefitted from this "media first". We also created a 15-minute vodcast where Simon explores his favourite parts of Singapore in a "48 Hours" format. The "48 Hours" format is the flagship feature of The Traveller giving a great overview of the best places to visit, stay and see. In addition the especially created microsite gave Singapore further exposure and plenty of opportunities for customers to interact with the brand.