Partnering with YMCA, The Prince's Trust, Duke of Edinburgh Awards, NCS, MOBO Awards and others, the campaign will reach over 1 million young people from diverse backgrounds across digital media channels to offer them work-related opportunities.
The Campaign will comprise:
- Email campaigns over 3 months reaching over 600,000
- Social media across multiple youth organisation accounts reaching over 350,000
- Web site promotion across multiple sites with traffic 200k/month +
- Promotion to schools and colleges across the UK
- Advertising on GetMyFirstJob.co.uk
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