PIMCO wanted to accelerate growth and drive understanding of its services amongst a relevant in-market audience.
PIMCO is a global investment management firm focusing on active fixed income management. PIMCO manages investments in many asset classes such as fixed income, equities, commodities, asset allocation, ETFs, hedge funds, and private equity.
PIMCO wanted to accelerate growth and drive understanding of its services amongst a relevant in-market audience.
Using a specialist mosaic targeting capability, the AdSmart activity was designed to drive both awareness and improve perceptions of PIMCO.
The AdSmart activity was a success with clear evidence of campaign cut through and most impressively Sky Media's highest uplift on record for creative recall of PIMCO's advertising (+657%).
Results - +647% increase in creative recall of PIMCO advertising, +7% increase in brand awareness and +56% increase in agreement that PIMCO is a UK fund manager.
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