CASE STUDY: Vodafone - Exclusivity Partnership in Coventry

Provided by Reach Plc
We partnered with Vodafone to let the people of Coventry know about their new 'gigafast' broadband.

What was the Challenge / Background of the Campaign?

Vodafone landed three year exclusivity in Coventry to sell their 'gigafast' broadband. Working with CityFibre, it was the first gigafast offering for Coventry. Vodafone want to tell anyone and everyone in Coventry that they are the provider of this ultra-fast connectivity.

What was the Campaign Objective?

To promote the first gigafast broadband offering that Coventry has ever had within the area. To highlight the benefits of this ultra fast connectivity.

What was the Solution?

We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included programmatic advertising, digital display advertising and print advertising.

What were the Results?

Vodafone's message generated more than 1.6m digital impressions across our network of newsbrand websites, and received a total of 2.1k clicks.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsInternet users in Coventry
All adultsBoth
AB
ABC1
C2
DE
LOCAL MEDIA / REGIONAL
ONLINE / AD NETWORKS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Midlands14 Mar 22ENGAGEMENTBRAND STRATEGY
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