RadiumOne worked with Mini to drive cost-efficient brochure downloads and test drive requests.
To raise awareness of the launch of the new Mini Hatch
With the launch of the new Mini Hatch, Mini tasked RadiumOne with driving cost-effective test drives and brochure requests to support the new model launch.
Mini use RadiumOne's Po.st URL Shortener ( https://www.po.st/shortener ), so we were able to target Mini's social sharers alongside a specific targeted audience of ABC1 adults aged 25-44, optimising towards users who were car buyer intenders as well as users interested in cars.
Those users who interacted with a Mini shortened URL, were then re-messaged by RadiumOne in real-time and converted at an exceptional 4.5% conversion rate, proving that users who share Mini content, are the most powerful intenders.
By targeting hand-raisers (Users engaging with/sharing Mini and New Car Content), we were able to drive a very high conversion rate, proving that tapping into sharing intent delivers performance.