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CASE STUDY: LBC radio create 'London's biggest conversation'

Provided by Ubiquitous Ltd
LBC Radio improve their listener base and increase brand awareness, advertising across our iconic black taxis.
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What was the Challenge / Background of the Campaign?

From the road to the radio. Taxi advertising for LBC has proven to be a massive success in driving people to the station. Audience numbers have grown massively which LBC have openly equated, in part, to the success of their ads on our taxis. One person who is particularly happy (and we hope he now loves taxis as much as we do) is Sony Nominee Nick Ferrari whose show has shown a record reach increase of 37.4%. Audience reach over first 3 months of taxi campaigning grew from 787,000 to 907,000. Find out more...

What was the Campaign Objective?

To ensure a continued growth in listeners
Reference: 7262 // Posted: 01.12.10

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAudience reach grew to 907,000 in the first 3 months
16 - 24
25 - 34
35 - 44		Both
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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