Increasing competition amongst Universities to directly reach youths 16 - 19 years has resulted in them needing to find new communication routes which are guaranteed to be both effective and cost efficient. Previous JazzyMedia Trend Research conducted with 16 - 19 year olds across our network has told us that 93% of females and 90% of males plan to further their education, making JazzyMedia's network of Secondary Sixth Forms and Colleges the perfect place for Universities to communicate their offering.

We work with a large number of Universities, including the Universities of Bangor, Bedfordshire, Gloucestershire, Middlesex, Northampton and Plymouth, to name but a few. In the University of Plymouth's case they wanted to communicate their courses and facilities to 16 - 19 years old in key areas across the UK. The communication needed to have real stand-out. Building awareness and prompting young people to find out more about the courses and if/where relevant, apply.

The University of Plymouth used 6-Sheet Poster displays in School Sixth Forms as well as prominent positions in Colleges to promote the University of Plymouth directly to 16-19 year olds. QR codes were prominently displayed on the posters to enable the audience to directly access information on the University and upcoming Open Days via their mobile phones. JazzyMedia matched the Universities target areas against its schools network to maximise on the efficiency of the campaign and to minimise on wastage.

Our Secondary schools love this type of communications and always provide fantastic feedback "The posters are very good. University is top priority with the students at the moment with the UCAS applications going in. I have seen many of the students looking quite closely at the posters which can only be a good thing." (Glyn School) and "Plymouth is already a popular choice for the students and one of the girls commented that she was hoping to go to Plymouth University as her first choice - they work!" (Robert Smyth Academy).

Our Client says "JazzyMedia offer us the opportunity to reach our target audience in a highly relevant environment at exactly the time we want to reach them and with minimal wastage".