Tree Fu Tom is a familiar TV property for many pre-school children and their parents. The challenge was to raise awareness of the new book series.

The objective was to raise awareness of the new Tree Fu Tom book series amongst pre-school parents and carers.

The display of A2 posters in our exclusive Parentsource units prominently located in nurseries nationwide.

The campaign reached 340,500 parents nationwide during a 2 week period. Nurseries were extremely happy with the campaign as it promoted reading both inside and outside of nursery: "The children got very excited about the poster and the school has now ordered the books from Amazon!" Maryport Community Infant School

Our nurseries appreciate receiving high quality information and resources. Which is why we often over deliver in terms of the number of nurseries participating in our campaigns. Alongside terrific feedback from our nurseries, we also received great feedback from our client 'The Parentsource boards were a great way for us to directly reach parents of pre-schoolers in a friendly and uncluttered environment." Jayne Lunnon, Acumen Media Partners.