CASE STUDY: Catalyst - Moving into Addressable TV with AdSmart

Provided by Adsmart from Sky
Catalyst is one of the UKs leading housing associations, with over 32,000 homes in London & the home counties.

What was the Challenge / Background of the Campaign?

Catalyst is one of the UK's leading housing associations, a member of the G15 group, with over 32,000 homes in London and the home counties. They offer a wide range of homes, for rent, part ownership or purchase. And as a housing association, they're able to provide housing solutions and opportunities for those who can't afford a home without their help.

What was the Campaign Objective?

Catalyst wanted to boost traffic to their website to drive new business leads. As part of their quarterly campaign mix AdSmart was trialed to see what results Catalyst could achieve

What was the Solution?

Promote all live developments across London and the Counties with a message that inspires home ownership, and that pushes response via our other digital channels. Positions Catalyst as a point of authority on (affordable) home ownership. Turbo charges our Lower Funnel digital activities and extends reach.

What were the Results?

* 34% increase in web visits. * 54% increase in goals. * 84 increase in leads from organic search.

What were the Key Learnings of this Campaign?

"The AdSmart campaign has enabled us to reach out far beyond the traditional channels that we (and our competitors) normally advertise in and speak directly to our target markets at a time of year when we do see a pick up in the wider housing market. Through AdSmart we have been able to ride the wave of demand and increase our stand out in what is becoming an increasingly crowded marketplace. Evidence of success can be found in our website data, along with the visitor and sales data, ......(cont in attachment)" Markus Kendall-Young, Group Head of Sales and Marketing

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London, Midlands01 Jan 20 - 31 Jan 20INCREASE SALES
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