Catalyst

Moving into addressable TV with AdSmart

Background

Catalyst is one of the UK’s leading housing associations, a member of the G15 group, with over 32,000 homes in London and the home counties.

They offer a wide range of homes, for rent, part ownership or purchase. And as a housing association, they’re able to provide housing solutions and opportunities for those who can’t afford a home without their help.

Top Line Results

34% increase in web visits
54% increase in goals
84 increase in leads from organic search

Client Quote

“ The AdSmart campaign has enabled us to reach out far beyond the traditional channels that we (and our competitors) normally advertise in and speak directly to our target markets at a time of year when we do see a pick up in the wider housing market.

Through AdSmart we have been able to ride the wave of demand and increase our stand out in what is becoming an increasingly crowded marketplace.

Evidence of success can be found in our website data, along with the visitor and sales data, which show increases that aren’t otherwise typical of other developer brands we look after.

While our budget might not allow us to extend the campaign into February or March, we can use the video asset and syndicate across other digital channels like YouTube & Facebook, and we recommend doing this on a site by site basis.”

Markus Kendall-Young, Group Head of Sales and Marketing

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