CASE STUDY: TV Drives Growth for Drover

Provided by Guerillascope
Drover tasked Guerillascope with developing a TV ad campaign that would launch its brand & create new space in the market.

What was the Challenge / Background of the Campaign?

Drover is the new way to get a car. Offering flexible, all-inclusive subscriptions to UK drivers for the first time, the company tasked Guerillascope with developing a TV advertising campaign that would effectively launch its brand and create new space in the market.

What was the Campaign Objective?

Raise brand awareness and fuel growth Drive leads and subscriptions on JoinDrover.com

What were the Results?

Comparing the brand's preTV stats with our analysis of the campaign, web traffic between August 2018 & March 2019 saw an increase of 99%. By the end of Drover's first month on TV, the brand's search popularity had increased by 75%. To date, the TV campaign has reached 30% of the UK population. Thanks in part to the momentum created by the brand's TV campaign, Drover has recently signed partnerships with world-renowned car manufacturers such as Volkswagen, Toyota, Citroen and Peugeot. The campaign has also generated an uplift in registrations, with an increase of 207%.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ABC1
C2
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions01 Aug 18 - 31 Mar 19INCREASE SALES
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