Utilizing Swapits homepage and TV zone to build awareness among boys.
Bandai Pacman needed a high impact campaign in order to announce its return and engage with boys.
Engage with boys and build awareness.
We allowed Pac Man to takeover Swapits homepage and TV zone via impactful creative takeovers.
We ran a Swapit first for 6 days where the Pac Man character became our cursor. This meant the boys no matter what page they were on across the Swapit platform would be engaging with Pac Man. We ran Pac Man creative in Swapit TV to allow the boys to further engage with Pac Man.
The campaign generated a CTR of over 1%. The Pac Man video generated over 10,000 views of and over 2.5 million impressions were served in 6 days for the campaign.