3 Day Blinds connected email automation + digital advertising to generate brand engagement and sales lift using Turn and Marketo
3 Day Blinds' Marketing Challenge: Higher priced, considered purchase. Not a consumed product. No retail stores. No ecommerce. Not nationwide.
3 Day Blinds were traditionally communicating with customers via email, but felt there was a better way to market to them. They had been treating all prospective customers the same.
Target consumers who have windows, and are ready to purchase blinds (or ready to learn they are ready to buy!).
3 Day Blinds' was using Marketo (Email Service Provider) to support their website, and were able to capture 4 distinct core audience segments that they wanted to target.
The Turn and Marketo integration allows for segmentation of emails, enabling personalisation of emails and consistency of messaging across website and external channels. Turn took the segmentation that 3 Day Blinds had done in Marketo and anonymized it via CRM onboarding. We then activated the digital campaign and analysed the results.
CTR increased by 140%, leads per click increased 850%. Although the audience targeted was smaller, 3 Day Blinds was getting better results.
The value of each lead also increased, with an overall 79% decrease in cost per booking.