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Target Kids by sponsoring Explosive Easter on Kix

Provided by Sky Media
Kix will be exploding on to viewers' screens this Easter, with back to back episodes of the most explosive shows.

Tell us about the Opportunity / What is it?

With a dynamic mix of live action and animation. The channel appeals to kids looking for something fast paced and full of action. KixTV.co.uk goes so much further than just a support site for the channel with a great mix of interactive content as well as reviews, quizzes, games and videos. The site has a loyal and active community with users commenting on their favourite games and TV shows. Programming to include Power Rangers Operation Overdrive (NEW for Easter), Dragonball Z Kai, Digimon Data Squad and Power Rangers Jungle Fury.

What is the Marketing Objective?

Delivers the strongest boys profile in the UK, A massive 370% growth in the commercial impacts of the 5-10 yr old boys.

How does it work?

ON AIR (0600-2200): This Easter holiday, we are packing our peak hours with an attention grabbing mix of live action and animation programming featuring heroes, epic battles and explosions. ONLINE: Our Explosive Easter Stunt Area on KixTV.co.uk will be the home to all explosive content from the channel.

Who's used it in the past?

Please contact Mike Murphy for details regarding previous advertisers.

Features / Benefits

The following assets will run for 17 days prior to the campaign: 1x30" Promo including a verbal/ visual sponsorship prompt. The following will air between the 29th March - 14th April: 10"&5" Sponsorship idents. 20x15" Interstitials featuring a variety of objects exploding in slow motion and include a verbal/visual sponsorship prompt across all executions. 1x40" Comp: Entry to the competition requires matching the correct sequence(shown in a series of blipverts) at Kixtv.co.uk. Featuring frequently throughout the competition spot will be the sponsored product and/or branding

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaches over 1 million viewers a month
0 - 9Male
ABC1
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL29 Mar 13 - 14 Apr 13BUILD AWARENESSSPONSORSHIP / MEDIA
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