ITVBe is the newest ITV channel to the family and our first free-to-air channel launch in over a decade.
Aimed at 16-34 year old women, in particular millennial mums, the channel appeals to a dynamic and modern audience who are attracted to the aspirational content and trending talent.
Our viewers love to talk about ITVBe's programmes hence the channel is a pioneer in building a seamless online social community, through social media platforms. The captivating shows play a huge part in conversations across Facebook, Twitter and Instagram, actively contributing in shaping culture for young women today.
Sponsorship and advertising guarantee a prime position and maximum visibility to your chosen target audience great for increasing levels of brand awareness.
ITV offers brands various opportunities to advertise surrounding ITVBe programming, for example through programme sponsorship, spot ads, interactive advertising and online.
ITVBe is the 11th biggest commercial digital channel for Housewives with Children, with an 0.8% SOV. ITVBe has reached almost half of Adults and 53% of Housewives with Children so far this year. (Adults- 23.7m/47%, HW+CH - 3.7m/53%). ITVBe's Adults SOCI was 1.1%, increasing to 1.7% for Housewives with Children.
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