Volvo's challenge to Sky Media in 2018 was to continue to target the premium and affluent audiences of Sky Atlantic using the power of sponsorship. However, after 5 successful years of brand building, we needed a heart-stopping idea that really put Volvo in the hearts and minds of today's consumer.
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Research in Cognitive Psychology shows us that messages with emotive and rich semantic content embed themselves deeper in memory. So, elevating Volvo's environmental themes in sponsorship could help us carry the collective zeitgeist of their target audience into stronger purchase intent for the product, taking our partnership into exciting, yet unchartered, territory.
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