CASE STUDY Volvo and Sky Atlantic's Heart-Stopping Moments

Provided by Sky Media
Biometric data is helping Sky Media & Volvo evaluate & maximise the effectiveness of their Human Stories sponsorship campaigns.

What was the Challenge / Background of the Campaign?

Volvo's challenge to Sky Media in 2018 was to continue to target the premium and affluent audiences of Sky Atlantic using the power of sponsorship. However, after 5 successful years of brand building, we needed a heart-stopping idea that really put Volvo in the hearts and minds of today's consumer. Find out more...

What was the Campaign Objective?

Research in Cognitive Psychology shows us that messages with emotive and rich semantic content embed themselves deeper in memory. So, elevating Volvo's environmental themes in sponsorship could help us carry the collective zeitgeist of their target audience into stronger purchase intent for the product, taking our partnership into exciting, yet unchartered, territory.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details80% of Sky Atlantic Viewers Aware of Sponsorship
All adultsMale
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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