Embarking on parenthood is a bit like being expected to find your way in a jungle with no map and no guide. It's bewildering, exhausting and scary at times too. When any family sets off on this incredible journey, Bounty's there, guiding the way. We support families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. We are the first place new mums turn to for advice, help, reassurance and information. We also welcome them into an online community where they can share experiences with a support network.

As well as providing new mums with the timely advice and expert knowledge they need, we introduce carefully chosen products and services to mum that we know, as parents, can be invaluable through the different key stages. Every mum that registers with us is eligible to receive a total of four Bounty Packs; filled with free samples, money-off vouchers and useful information, plus free guides offering practical, up-to-date information, advice and guidance from pregnancy and beyond.

For over 50 years we've provided trustworthy advice and support in pregnancy and parenting to help mums get the most out of family life. Our unique partnerships with hospitals and health professionals, relationships we cherish, are testament to our dedication to providing the best advice and support to mum. And we strive to make it easy and simple to access that wealth of expertise and experience - online, offline, locally, nationally - to support family life

A number of brands have used Bounty to target mums- please contact a member of the team for more information.

Bounty is the UK's largest parenting club reaching 90% of all pregnant & new mums. Through our extensive sampling programme we deliver over 1.6m free packs into the hands to pregnant & new mums every year. Our proposition is centred around our award winning App technology, which sees mums engaging with the APP every 37 hours. We serve mum with relevant, targeted content, supporting her through her journey from pregnancy onwards. Every month over 26,000 pregnant or new mums download the Bounty APP.