You are here: Home > Insight > The IPA > Magic & Logic

Magic and Logic

Magic and Logic is the title of a new 'white paper' containing a valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties. It proposes some radical and some not-so-radical changes to current practice that will make the industry better equipped to meet the challenges of the future. We invite you to read about it, comment on it and get involved.

Did you know
The marketing spend of the agencies and marketers with access to Getmemedia.com is over £8bn!
"Getmemedia.com will be invaluable as a central point of reference when needing to give clients a plethora of media opportunities at the click of a finger!"
Jennifer Hill - M2M