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Magic and Logic

Magic and Logic is the title of a new 'white paper' containing a valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties. It proposes some radical and some not-so-radical changes to current practice that will make the industry better equipped to meet the challenges of the future. We invite you to read about it, comment on it and get involved.

""Working client side in Media, I am always looking to keep on top of new ideas in the market... Tasked with a brief for introducing new and innovative ideas... I was able to engage with a really diverse range of businesses and take both ideas and relationships forward.""
Oliver Shayer, Head of Media Planning - Diageo