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Yahoo Sponsorship Opportunity - Sunrise on Sky News

Provided by Yahoo!
Sponsorship opening on Yahoo! News for Sky News' Flagship morning show - Sunrise.

Tell us about the Opportunity / What is it?

A unique opportunity to become the first sponsor for the new Sunrise hub on Yahoo News. Sunrise is a popular morning show on Sky News running between 6-9 am. Following the partnership between the two highly regarded organisations, Yahoo News will now be the online home of Sunrise, providing users with new Sunrise clips everyday. Yahoo are pleased to offer this chance to instigate an early partnership with the two media giants.

What is the Marketing Objective?

A brand looking to enhance awareness and exposure to a large audience, stimulating both interest and conversation. The sponsorship provides a chance to forward your brand message whilst reaching out and engaging with your key consumer. On top of politics, entertainment and sport, the news content will also be incorporating a wide array of subjects including sciences, technology, health and business.

How does it work?

High impact branding within Sunrise hub (Gutters and MPU). Sponsorship credit/branding before each video. Sunrise hub supported by front page, editorial, marketing links and social promotion across Yahoo.

Who's used it in the past?

Please contact us for further information.

Features / Benefits

Association with two credible organisations. The opportunity to engage with a large audience, heightening brand awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach 6.4 million Yahoo News users.
25 - 34
35 - 44
Both
ABC1
ONLINE / VIDEO
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL11 Jul 13 - 30 Jun 14BUILD AWARENESSSPONSORSHIP
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