Paramount Pictures and Hasbro, whose previous collaboration was the worldwide blockbuster "TRANSFORMERS," have reunited for another extraordinary action-adventure "G.I. JOE." From the Egyptian desert to deep below the polar ice caps, the elite G.I. JOE team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer Destro and the growing threat of the mysterious Cobra organization to prevent them from plunging the world into chaos. "G.I. Joe" is directed by Stephen Sommers ("The Mummy," "The Mummy Returns").

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with G.I Joe. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

This is a new licensing and sales promotion opportunity.

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.