Sponsorship Opportunity: Sky Cinema Premiere Partnership

Provided by Sky Media
Sky Cinema Premiere is the ultimate at home cinema experience whenever and wherever that may be.

Tell us about the Opportunity / What is it?

From the latest box-office hits & blockbusters to Sky Original films, Sky Cinema Premiere gives all film fans access to exclusive premium film content. A 30 second ident before the film starts will capture the audience when they are most engaged, positioning your brand closer to the content than any other advertiser for the duration of your campaign. With production delays behind us, the range of upcoming titles makes 2022 a truly epic year for movies on Sky! The opportunity includes sponsorship of Sky Cinema Premiere across linear and On Demand.

What is the Marketing Objective?

For the right brand there are opportunities to license the Sky Cinema Premiere logo, enabling the partnership to be brought to life off-screen too. Also included for the very first time on Sky Cinema sponsorships is a social campaign that can amplify your brand cross-platform. The new Sky Cinema YouTube places us as a number one source of exclusive, fan-favourite, red-carpet-worthy movie content. Whilst Sky's AdVance technology will also ensure your brand is hitting your audience after they've turned off the TV, to further reinforce your campaign's message or reach*.

How does it work?

Delivering your brand an always on presence wherever & however UK film fans consume Premiere films on Sky. Linear: the sponsor will receive a 1x30" opener on each sponsorable movie on Sky Cinema Premiere OR 20" opener & 10" closer. Sky Go & NOW: your brand will receive a 30" opener per Sky Cinema Premiere movie. On Demand: 30" opener per Sky Cinema Premiere movie title watched On Demand. Social: @Skytv/Cinema Instagram, Facebook & YouTube through brand tagging & direct links to your website.

Features / Benefits

In 2022, a new film will premiere every Friday, Saturday & Sunday, the perfect accompaniment to the weekend. Sky Cinema Premiere will be exclusively screening some of the biggest selling box-office hits from 2021. Our selection has titles associated with awards season, film festivals & fandom favourites. With such an eclectic mix, every audience can enjoy Sky Cinema Premiere meaning a partnership will be far-reaching for your brand. The 2022 inventory has edge-of your-seat thrillers to heartfelt musicals, there is something for everyone on Sky Cinema Premiere!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsInds Reach 9.8m VOD Impressions 22.4m c.5.5m social views
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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