Sponsorship Opportunity - Home and Away 2023

Provided by Sky Media
Home and Away has been providing a daily taste of Aussie sunshine for over 30 years & is Australia's longest running TV drama.

Tell us about the Opportunity / What is it?

Home and Away has been providing a daily taste of Aussie sunshine for over 30 years and is Australia's longest running TV drama still on air. Set in the idyllic fictional coastal town of Summer Bay, the soap has catapulted some of Aussie's A-list actors to fame, including Heath Ledger, Naomi Watts, Isla Fisher and Chris Hemsworth. We've been following the lives and loves of Summer Bay's locals since January 1988 and as a nation, we are hooked!

What is the Marketing Objective?

We are excited to offer the opportunity to sponsor the long-running Aussie soap, Home and Away. A rare schedule gem that taps into a hugely loyal fan base, the popular soap allows brands to build a connection with ABC1 Housepeople across 11 months. Align your brand with the world-renowned soap through an 'always on' weekday presence on the award-winning l, Channel 5, and 5STAR.

How does it work?

Scheduling & Accreditation • Daily, Monday to Friday • Channel 5 - 1 x 30-minute episode per day • 5STAR - 2 x 30-minute episodes per day • 1 x 15", 1 x 10" and 2 x 5" per episode on TV • Episodes available on catch up services via My5, SkyGo and Sky Set Top Box VOD.

Features / Benefits

• Boost Brand Metrics - drive positive impact and increase key brand metrics by associating with much-loved content and reaching a loyal audience. • High Frequency - a series that delivers high OTS across desirable audiences.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Housepeople
35 - 44
45 - 54
55 - 64
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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