Sponsorship Opportunity: Family Movies on Sky

Provided by Sky Media
Full Channel Sponsorship of Sky Cinema Family, Sky Cinema Animation & Family Movies on Sky Showcase.

Tell us about the Opportunity / What is it?

Adventure, excitement, and rip-roaring fun for all ages. Combining the live action of Sky Cinema Family with the best in animation from Sky Cinema Animation and with an extensive catalogue of films available on demand, this package delivers the ultimate at home Cinema experience which the family can enjoy. After almost 2 years of pressing pause, it's time to finally hit play on the long list of movies waiting to be released in 2022!

What is the Marketing Objective?

A sponsorship with Sky allows brands to have an 'always on' presence giving you the opportunity to boost brand awareness and perception. Your brand would be closer to family movies on Sky than any other advertiser.

How does it work?

This sponsorship now extends to 'family films' (certificate 12, PG & U) on the newly launched flagship channel. Showcase is available to all Sky customers; extending the reach of your cinema partnership at a higher frequency on channel 106 in the EPG. Over 12-months the Family Movies on Sky sponsorship will include almost 11,000 films, equating to over 92 hours of branding on the linear channel alone. The creative will also playout across Sky's OnDemand platforms (VOD, Sky Go & Now) with idents targeting all Sky Cinema's Family & Animation films.

Features / Benefits

Key Benefits - This partnership also includes sponsorship of Family Movies on Sky Showcase (in all Sky homes) extending reach and visibility. Across a year it is estimated that this sponsorship will reach 15m individuals, 7.1m of which are ABC1 Adults and 2.3m are Housepersons with children. Over 12-months the Family Movies on Sky sponsorship will include almost 11,000 films, equating to over 92 hours of branding on the linear channel alone.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 15m individuals, 7.1m of which are ABC1 Adults
16 - 24
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Jan 22BUILD AWARENESSSPONSORSHIP / MEDIA
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